NBA Lab
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Project Overview
2025 NBA Summer League in Las Vegas, NBA Lab launched The Paint Shop — aninteractive retail pop-up designed to let fans personalize and customize their ownmerchandise in real time. From stickers to apparel, attendees could select team logos,icons, and original artwork to create unique souvenirs.
Creative Role
Developed the official event logo and visual identity for The Paint Shop. The goal was to create something bold, playful, and instantly recognizable — a design that captures the vibrant, high-energy spirit of basketball culture while fitting seamlessly into the NBA Lab brand ecosystem.
- Concept Development — Merging basketball aesthetics with neon signage to create a fun, approachable design.
- Logo Design & Variations — Created multiple neon-style variations to work across signage, merchandise, and digital platforms.
- Brand Application — Designed for use in physical signage, merchandise customization, social media, and event activations
Result
The activation became a fan-favorite experience, drawing in thousands of attendees throughout the Summer League. The Paint Shop branding served as a central visual anchor — appearing on event signage, apparel, and custom stickers — helping to elevate the overall atmosphere and fan engagement at the event.
Services Provided
- Brand Identity Design
- Logo Design & Variations
- Event Branding
- Merch Application Design
